Identity Management & Positioning
GRAP2080 & GRAP2018
Pre-requisite courses: none
Lecturer: Russell Bevers
Required text/s:
- Klein, N, 2000, No Logo, Flamingo, London
- Willmott,M. 2001, Citizen Brands-putting society at the heart of your business. John Wiley & Sons Ltd., New York.
- Ollins,W. 1989, Corporate Identity- Making business strategy visible through design. Thames and Hudson.
This course will introduce the student to identity management and the role the designer has in implementing this for the client. This is achieved through identifying what is an identity and the exploration of topics such as: What it is, who is the audience, Identity structures, When and Why to introduce it and Identity as a resource.
Topics include: What is an identity and how to analysis what it is; What affects and identity i.e. Product/Service, Behaviour, Environment; Target Markets: Analysis of clients markets; Analysis issues of identity structures i.e. single, multi and brand based identities; Managing Change i.e. Globalisation, Privatisation verses managing a new identity; The importance of a brief and research to success; Correct Implementation: Styles guides internal verses external, flexibility, costs and timing; Ongoing management of an identity.